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LAUNCH PLAYBOOK · FLYCO LUGGAGE

Taking a 2-Year-Old Luggage Brand to Market

The only influencer agency that runs its own e-commerce product brand.

Client
Our own brand
ACCUMULATED REVENUE ON ECOMMERCE
$892,291
FLYCO Name Series case in pink
FLYCO Name Series case in black
FLYCO Name Series case in red
$892,291

ACCUMULATED REVENUE ON ECOMMERCE

FLYCO luggage e-commerce revenue chart from the launch

The results

3x
ROAS on ad spend
$892,291
Gross sales
$300,441
Total ad spend
1.94M
Impressions
275,722
Link clicks
1.65%
Click-through rate
THE PRODUCT

Personalised luggage, sold online

  • FLYCO Name Series case in red
  • FLYCO Name Series case in black
  • FLYCO Name Series case in pink
  • FLYCO Name Series case in navy
  • FLYCO Name Series case in white
WHO WE ARE

The only influencer agency that runs its own e-commerce product brand.

Our Own Store

Inventory, pricing, launches and conversion rates we answer for.

Our Own Ad Budget

Real money on Meta, tested and optimised weekly against purchases.

Our Own Creators

A roster we brief, shoot with and travel with for our own content.

The content.

Stills from the creator videos. Drag or use the arrows.

  • Creator unboxing her FLYCO Name Series case
  • Creator with her FLYCO Name Series case before a trip
  • Creator with her FLYCO Name Series case at the Bali retreat
  • FLYCO Name Series set at Marina Bay
  • Traveller with a FLYCO Quote Series case
  • Personalised FLYCO passport cover
  • FLYCO aluminium Custom Series case
WHY IT MATTERS TO YOU

What running our own brand taught us

[01]

We spend our own money

We understand the importance of return on every dollar, and we'll apply the same optimisation & strategy to your budget.

[02]

We test creatives weekly

Hooks, formats and creators are tested against real purchases on our store, and only the winners get scaled. E.g. ads where creators talked to camera sold, while voice-over-only ads sold none.

[03]

We know the client seat

Inventory, launch dates and approvals: we live & breathe the same pressures you do.

[04]

We measure what sells

Reports tie content to clicks, sign-ups, sales and footfall wherever tracking allows.

FROM OUR OWN META ADS ACCOUNT

We've tested & identified winning creative formats, and know what truly works and what truly doesn't.

A grid of FLYCO creator content stills
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More work.

All work

Model this for your brand

Book a discovery call

45 minutes on Google Meet. Pick any open slot.

Sky Lim, Founder & CEO
45 minGoogle Meet
  • Reply within one business day
  • Costed proposal within three to five business days
  • No commitment until the scope is signed off
  • Singapore and Malaysia based team