One Creator, 3 in 4 App Registrations 

Amaze by Instarem is a multi-currency card and wallet built for spending overseas. It links to the cards people already carry, so they keep earning their own card rewards on top of Amaze's exchange rates and InstaPoints. The goal was app installs and sign-ups, measured in paid media rather than in likes.

The idea was to position Amaze as the smarter way for couples to handle wedding spending and the other big purchases of a new life together. By following real couples through milestones like wedding preparations and furnishing a new home, the campaign shows how Amaze simplifies overseas spending, maximises rewards, and improves every purchase across the border.

We called the campaign theme Building Our Future Together. Singapore couples already cross the Causeway for weddings and homes: bridal packages and big-ticket furniture can cost far less in Johor Bahru than at home. The catch is that paying deposits and large bills in ringgit can mean bank markups and foreign transaction fees that quietly eat into those savings.

That gap is exactly what Amaze solves, so the content didn't need a product demo. It followed real decision-making moments instead: comparing quotes, setting a budget, picking a vendor and paying at the counter. Amaze appears where the money actually changes hands.

Couple creators, each owning one part of the story. Raozijie and Phyllisjayy took the wedding preparations journey: planning activities, vendor visits and the checklist, under the angle "We took our wedding preparation budget across the border." Maxi Lim and Elsa Kat covered wedding essentials, bridal purchases and budgeting: "Everything we spent preparing for our wedding in Johor Bahru."

Bennhum and Zararuiqi took the home furniture journey: showroom visits, décor sourcing and big-ticket purchase decisions, under "We furnished our home in JB and tracked every dollar spent." Before casting, we checked each couple's audience insights so the budget went to creators whose followers match Amaze's customers.

FLYCO ran it end to end: the campaign concept and creative direction, the day-trip and shoot planning, on-ground operations in Johor Bahru, and transport, meals and logistics for the creators and crew. Our own crew shot and edited the videos and photography with professional camera, lighting and stabilisation gear, and every official asset carries Amaze branding.

The Reels show the product in use. Couples visit bridal studios and furniture showrooms such as Homiest Living, pay deposits in ringgit with no surprise bank markups, link their miles cards to Amaze Link so they never top up at the cashier, and earn InstaPoints on every dollar spent through Amaze Wallet. Each creator had their own sign-up code with a cashback offer, which makes every install traceable. Amaze holds usage rights to run the content on Meta, TikTok and other platforms.

The creator Reels run as paid Meta ads to drive installs and sign-ups for the Amaze card. We tested 3 creators and their own edits against shorter cut-downs, then put the budget behind the winner.

The creators' own full-length edits beat the cut-downs by a wide margin: about 11 times more email sign-ups per dollar. That matches what we see when we test ads for our own luggage brand. Real people telling a full story sell, and trimming a story to the product shot loses the reason anyone watched.

The campaign is still running and the full report is not in yet. So far, 3 in 4 Android registrations came from a single creator, the creator ads delivered 1 in 3 of all Meta app installs, and the winning edits drove about 11 times more email sign-ups per dollar than a cut-down. Together, the three creator Reels have more than 588,000 views.

We will update these figures with the campaign totals when the ads finish and the report closes: installs, sign-ups and cost per acquisition across every creator.

If your product earns its keep at the moment people pay, yes. Cards, wallets, remittance, travel and other fintech brands have the most to gain, and Johor Bahru is a day trip from Singapore, so the production cost stays low. We cast the creators, plan the shoot, our own crew produces the content, and we run and optimise the paid media against installs and sign-ups.

If your goal is reach rather than conversions, we will say so on the first call and suggest a format that fits better.