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EXPERIENTIAL TRAVEL . FUZE TEA

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Client
Fuze Tea
Where
SG & MY
Service
Spend-to-Win Retreats
Creator video still from the Fuze Tea campaign, on the island trip
Creator video still from the Fuze Tea campaign, holding the drink
Creator video still from the Fuze Tea campaign

The results

1,268,142
Total views/impressions
25,956
Total engagements
487,881
Views on @joannalhs' TikTok

The brief

We designed a nationwide Spend & Win campaign that let shoppers in SG and MY “Win The Island” with every FUZE Tea purchase. The sales uplift alone paid for the trip, content and influencers.

7 creators turned FUZE Tea's new-label message into personal stories about balance, across 5 TikToks and 3 Instagram Reels.

The content.

Stills from the creator videos. Drag or use the arrows.

  • Creator video still from the Fuze Tea campaign
  • Creator video still from the Fuze Tea campaign, on the island trip
  • Creator video still from the Fuze Tea campaign, holding the drink
Fuze Tea in-store display with spend and win mechanic
Fuze Island campaign key visual
Next case studyHolistic Way11x Return against campaign costTakashimaya, Singapore
Holistic Way campaign by FLYCO

More work.

All work

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Sky Lim, Founder & CEO
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  • Singapore and Malaysia based team