The results
- 1,268,142
- Total views/impressions
- 25,956
- Total engagements
- 487,881
- Views on @joannalhs' TikTok
The brief
We designed a nationwide Spend & Win campaign that let shoppers in SG and MY “Win The Island” with every FUZE Tea purchase. The sales uplift alone paid for the trip, content and influencers.
7 creators turned FUZE Tea's new-label message into personal stories about balance, across 5 TikToks and 3 Instagram Reels.
The content.
Stills from the creator videos. Drag or use the arrows.


Next case studyHolistic Way↗11x Return against campaign costTakashimaya, Singapore








