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The influencer agency that's also a brand.

Creator content and paid media for brands, built by a team that sells its own products with the same playbook every day.

Rated 4.5 stars on Google

Singapore | Malaysia

Work with Top Brands across Southeast Asia 


MariBank
“Your Bangkok campaign videos outperformed all our other MariBank videos on both organic and paid reach.”

Hui Juan, MariBank

Read the case study

Case Studies.

Our own brand

$892,291ACCUMULATED REVENUE ON ECOMMERCE

The only influencer agency that runs its own e-commerce product brand.

Read the launch playbook

The only influencer agency that runs its own e-commerce product brand.

Agencies report views. Marketers get asked about sales.

Taking a 2-Year-Old Luggage Brand to Market

$892,291ACCUMULATED REVENUE ON ECOMMERCE
  • 4.9Average rating across FLYCO trips
  • 5,000+Happy FLYCO customers
Read the launch playbook
FLYCO Name Series case in pink
FLYCO Name Series case in black
FLYCO Name Series case in red
  • 3xROAS on ad spend
  • $300,441Total ad spend
  • 1.94MImpressions
  • 275,722Link clicks
  • 1.65%Click-through rate
FLYCO luggage e-commerce revenue chart from the launch

Now that you've come this far, let's design your influencer campaign.
Talk to Sky Lim, Founder & CEO

Book a Call

What running our own brand taught us

We spend our own money

[01]

We understand the importance of return on every dollar, and we'll apply the same optimisation & strategy to your budget.

FLYCO luggage e-commerce revenue chart from the launch

We test creatives weekly

[02]

Hooks, formats and creators are tested against real purchases on our store, and only the winners get scaled. E.g. ads where creators talked to camera sold, while voice-over-only ads sold none.

Screenshot of FLYCO's own Meta ads account results table

We know the client seat

[03]

Inventory, launch dates and approvals: we live & breathe the same pressures you do.

Second screenshot of FLYCO's own Meta ads account results table

We measure what sells

[04]

Reports tie content to clicks, sign-ups, sales and footfall wherever tracking allows.

A grid of FLYCO creator content stills

What We Run For Brands

[01]

Local Campaigns & Activations

Always-on creator activations across Singapore and Malaysia, with strategic & curated content

What We Do

  • SG & MY KOLs matched for audience fit and speaking-on-camera skill
  • Briefs, hooks and scripts written to sell the product
  • Creator content creation optimised for Meta Ads, run by our in-house team
  • Reporting on views/impressions, audience sentiment and, where trackable, sales & traffic

Platforms

  • Meta Ads
  • TikTok
  • Instagram Reels
The JisuLife pop-up store at The Heeren, Orchard, and a Wise creator talking to camera
[02]

Experiential Travel Campaigns

We design content retreats with creators & your customers, to destinations of your choice.

What We Do

  • We fly creators beyond SG, not a typical local campaign
  • A full 3–4 day on-site shooting itinerary at each destination
  • Professional video production, with multiple cutdowns
  • Authentic storytelling across multiple scenic backdrops
  • A huge library of high-quality content assets per trip
  • Content your team can keep running for months

Corporate Retreats

  • Spend-to-Win Retreats
  • Influencer Trips
  • Brand Ambassador Campaigns
MariBank creators at a Bangkok night market, and looking out over the city from King Power Mahanakhon
The Room Your Brand Joins

Hundreds Of Creators, Entrepreneurs And Customers.

Moments from past FLYCO retreats
Straight From The Group Chat

What It Actually Feels Like On The Trip

4.9
Average rating across FLYCO trips
5,000+
Happy FLYCO customers
  • ★★★★★

    Flying with Flyco changed how I see travel, and even business. Getting to know and hang out with a community of influencers and entrepreneurs, seeing how they think and create, has been inspiring.

    Dion TanRetreat participant
  • ★★★★★

    Didn't have to plan a single thing, just packed my luggage and showed up. The itinerary was well planned, food was good, and the people here were just full of good vibes.

    Andy YewRetreat participant
  • ★★★★★

    Honestly didn't think Vietnam would be this fun. Travelling with Flyco and a group of creators made me see the city in a different light. One of the best ways to make new friends is to come on a holiday together.

    Selin BooRetreat participant
  • ★★★★★

    It has been a week since we got back and I am already missing Bali with everyone. Thank you for the fun and the laughter. Cannot wait for the next one.

    Michelle NgiamRetreat participant

In the press

A Team That Already Built And Sold An Influencer Agency.

FORMER FOUNDERS OF X10 MEDIA - ACQUIRED BY THESMARTLOCAL IN 2024

X10 Media founded
2016
Influencers in the network
3,000+
Brands served
1,000+
Markets
SG · MY · ID
Read the full storyShow less
“This is an exciting time for me and my team.”
Sky Lim, Regional CEO, X10 Media, March 2024

How we got here

  1. 2016

    X10 Media is founded as a regional influencer agency, before influencer marketing became part of the mainstay.

  2. Jul 2023

    Brand consultancy 8traordinary acquires stakes in X10 Media.

  3. Mar 2024

    TSL Media Group, the parent of TheSmartLocal, acquires X10 Media.

  4. Now

    We are marketers who run the trip, not a travel company that added marketing.

Before You Enquire

The Questions Brands Ask First.

Do we need to bring our own influencers?

No. We source, negotiate and manage the creators, and you approve the shortlist before anything is confirmed. If you already work with talent you like, we bring them into the trip instead.

Who owns the content afterwards?

You receive usage rights for one month on the Asia packages and three months on the international package. Extended or perpetual rights can be quoted upfront. Creator posts stay on creator accounts under the terms agreed in their contract.

What if our budget is under SGD 20,000?

Say so in the form. We run local influencer campaigns and content production without the travel component, and those start well below the retreat packages. We would rather scope something that works than push you into a trip.

How far ahead do we need to plan?

Eight to ten weeks is comfortable for an Asia retreat and gives us room to secure the right creators and rates. We have turned trips around faster, but flight and hotel costs rise sharply inside six weeks and creator availability narrows.

Is FLYCO a licensed travel operator?

Yes. Retreats are operated by Flyco Business Pte. Ltd. together with I Quadrant Travel Pte. Ltd. under Travel Licence No. TA03759.

Let's build your next campaign like it's our own brand.

Book a discovery call

45 minutes on Google Meet. Pick any open slot.

Sky Lim, Founder & CEO
45 minGoogle Meet
  • Reply within one business day
  • Costed proposal within three to five business days
  • No commitment until the scope is signed off
  • Singapore and Malaysia based team