How Webull Took Seven Singapore Creators To Wall Street 

Webull (NASDAQ: BULL) is a digital investment platform with more than 28 million registered users across 18 markets. Its Singapore team wanted local investors to see the platform as part of global finance, not as one more trading app in a crowded App Store category.

The answer was a Singapore media delegation to New York, timed with Open House New York on 15 and 16 October 2026. The delegation would meet financial brands and American market leaders, swap market insights, and turn the visit into content for digital natives. Everything learned was credited back to the companies and experts they met.

Seven creators, chosen in two groups. The finance voices bring authority: Anna Haotanto, founder of The New Savvy and a Channel NewsAsia documentary host; Chloe Lin of Arigato Investor; Reggie Koh, founder of The Financial Coconut podcast network; and Ken Ku of The Safe Investor, who teaches conservative options strategies.

The lifestyle voices bring reach beyond people who already follow finance accounts: Melissa C. Koh, who started out interning in corporate finance in New York; Jade Seah, TV host and co-founder of Squee Shoes; and Novita Lam, a former private banker who founded the contact lens brand Heylens. Together they have more than 1.6 million followers on Instagram, TikTok, LinkedIn and YouTube, and their audiences are business-literate and mostly in Singapore and the rest of APAC.

The schedule was planned so that every stop gave a creator something to say on camera. It started with a welcome dinner at Bar 54, one of the city's highest rooftops, then Apple Fifth Avenue and the new Meta x Ray-Ban AI glasses. After that came Webull's office on Wall Street and a sit-down with the team who built the platform and took it public, then closing the market live from Nasdaq in Times Square and a walk through Wall Street's financial history.

The creators also filled the time in between with their own content: a 6am Brooklyn Bridge, a run to DUMBO, inline skating at Pier 2, Aladdin on Broadway and pickleball in Times Square. That is the lifestyle content their audiences watch, and Webull appears in it as the reason they were there.

For a finance brand, the location is part of the argument. A creator explaining markets from Wall Street, or standing in Nasdaq as the closing bell rings, carries authority that the same script shot in a Singapore studio does not. It is the reason we only recommend New York to finance, fintech and business media brands.

It also gives a regulated product an honest way to show up. The creators shared what they learned and experienced and credited it to the people they met. The content stayed on insight and experience and did not tip into product promotion, which is the line a finance brand has to keep.

The campaign is still live and the full report is not in yet. The first two creator Reels give an early read. Melissa C. Koh's eight-second "next stop" teaser has 15,933 views and 532 likes. Jade Seah's day-in-New-York vlog, which thanks @sgwebull, has 4,517 views, 190 likes and 29 comments. That makes 20,450 views and 768 likes and comments from two posts, before most of the finance creators' content has gone out.

We will replace these figures with the campaign totals once all seven creators have posted and the report is closed: total views and impressions, engagements and the best-performing piece.

If your category needs a backdrop that gives it credibility, yes. Finance, fintech, business media and B2B brands have the most to gain. The format is our 5D4N Signature International Retreat: we shortlist and negotiate with the creators, arrange access to the companies you want to be seen with, plan the itinerary, and our own crew produces the films.

If New York is not the right fit, we will tell you on the first call and scope an Asia destination that gets you more content for the budget.