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EXPERIENTIAL TRAVEL CAMPAIGN · SONY · BALI COMMUNITY

From Take-Off to Morning Runs in Bali

Client
Sony
Where
Bali
Service
Influencer Trips
Sony LinkBuds Clip in their case
Creator in Sony WH-1000XM6 headphones, noise cancellation on
Creator wearing Sony WH-1000XM6 headphones on the Bali trip

The results

26,731
Total impressions
4,963
Total engagements
4,314
Engagements on @thatmomoffour's Reel

The brief

Sony WH-1000XM6 and LinkBuds Clip came along for every moment of a creator & community trip: flights, café hops, HIIT and community runs.

Swapping Singapore’s saturated Marina Bay and East Coast run routes for Bali’s nice coastal trails, the content broke through a crowded feed and positioned Sony as the soundtrack to adventure.

The content.

Stills from the creator videos. Drag or use the arrows.

  • Creator wearing Sony WH-1000XM6 headphones on the Bali trip
  • Creator in Sony WH-1000XM6 headphones, noise cancellation on
  • Sony LinkBuds Clip in their case
  • Creator wearing Sony LinkBuds Clip on a run
  • The Sony community run crew in Bali
  • Community runners on a Bali road
  • Creator video still from the Sony Bali community trip, creator 1 of 3
  • Creator video still from the Sony Bali community trip, creator 2 of 3
  • Creator video still from the Sony Bali community trip, creator 3 of 3
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More work.

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